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5 Solid Ways to Dramatically Increase Your Google AdSense Profits
Celebrating over a month and a half of articles by re-publishing our first article ever with some slight improvements.
Google AdSense is probably the most profitable of all the advertising companies out there. They pay the most per click and if you want to make some money, you should be using them. So far, I haven’t encountered anyone that has even come close to Google. Google runs relevant contextual ads on your website and pays you per click (and sometimes, per impression).
This sounds great, big money here I come. Not so fast, lets be realistic. It’s not going to come pouring in unless your ads are placed properly and intelligently.
However once you are successful, AdSense runs on auto-pilot. That’s the great thing about it. Set it up, refine it, re-work it, optimize it, re-work it again and you will reap the benefits.
Lightning Tip: There are a lot of important aspects that people overlook when starting AdSense. Remember to take the time to optimize, go back over your site, sit and think about how to improve your ad areas to increase clicks.
1. Streamline your ads and focus on color integration.
Make sure your ad link color matches the rest of your site. Create a custom palette. This is the best way to get tons of clicks. If you make the links different colors, it will not match and people won’t easily recognize them as links. Be sure to theme (color) your ads properly.
2. Large Rectangle (336X280) ad has the highest click through rate.
This is just from my individual knowledge and a couple of friends. We have experimented and it makes sense that this ad gets the most clicks, especially if you put it somewhere in the middle of a post, it is huge and the links stand out. It can work wonders for your clicks, use it!
3. Placement of ads is crucial, no ‘footer’ ads.
Ads on the bottom of the page get horrible clicks, don’t waste your space. Places that work best are sidebars and headers. Place wisely and make sure it flows with the design of your site.
Lightning Tip: Placement is everything, perfect placement = big earnings. Right sidebars (areas to the right of your content) are the best area to place your highest revenue ads.
4. Textual links work better than image ads.
Why? Because internet users relate images to advertisements, and are therefore more hesitant to click them. Text ads look like regular links (giving that illusion anyway) and in a way they ‘comfort’ people. It doesn’t look like an ad anymore, just like another link on your website.
5. Setup ad channels properly.
AdSense is your money horse. Track it properly, setup channels for each individual website and ad position properly. This seems like a no-brainer but a lot of people miss this step! For example, if your using a banner ad on the top for JohnDoe.com, create a channel for that add called johndoe_header_top. This will allow you to monitor which ads are getting the best clicks and also see which ads are under performing.
As a final note: always be willing to redefine and rework the layout of your ads. Some things will work better than others. Experiment. Run an advertisement in one spot for two weeks and then move it to another spot for two weeks. Gauge your traffic and see which one has had better percentages. Be open to change, nothing is perfect on the first try.
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(On Aug 18th, 2007 at 11:41 am)
Great article. I just started using AdSense recently and have had meager success. Hopefully these tips will help increase my earnings.
Thanks again.
(On Aug 18th, 2007 at 11:44 am)
@Liper
If you want, I could take a look at your website and personally give you tips on how to improve it so you will be making more earnings sooner rather then later.
Go to the ‘contact’ page above and e-mail me.
(On Aug 18th, 2007 at 2:07 am)
hey great article i am a beginner in adsense and me also want some tips to improve my traffic i sign up for adsense two months ago and earn only .30$ so please help me
(On Aug 18th, 2007 at 8:46 pm)
Think you could give me some advice too? I was taking a different approach using colors to draw the viewers attention to the ads using a mainly gray scale wordpress theme.
Not sure how its gonna work.
P.S. - Really awesome blog
(On Aug 18th, 2007 at 4:22 pm)
As someone who earns $1,000+/month through Adsense I have the following to add:-
1. Even if you do co-ordinate the ad colours with your site, blue for the link always creates the strongest CTR as web surfers know that blue = link.
2. The 336×280 is the best size yes. I earn most my revenue from a 336×280 vertically stacked with a 300×250 at the sweet spot on the page (see the Google heatmap for that place).
3. I agree - although with long pages, by the time visitors get to the end something there - even if it’s just CPA from another network that they can click on can earn you extra revenue.
4. Yes, I emailed Google about this very point. They said that I’d earn most revenue from having the ads set to text or image ads and that their system will automatically pick the best one.
5. I’d agree that channels are necessary for optimisation - but eventually you get to a point where any more “tweaking” just decreases revenue. Channels are good for seeing which your most popular (or best earning) pages are though - if you want to try and increase traffic to them.
Final note:-
Personally I’d say that you should always run Adsense with direct sales of ads plus other ad networks - Linkworth etc if you wish to diversify your ad income.
(On Aug 18th, 2007 at 9:55 am)
[…] 5 Solid Ways to Dramatically Increase Your Google Adense Profits […]
(On Aug 18th, 2007 at 12:34 pm)
I’m still working on the best location of ads for my site as well. I have some in my right sidebar and within posts but I seem to have a low clickthru rate. I guess the secret is to be patient and keep adjusting until you find what works for your site. Great advice though.
(On Aug 18th, 2007 at 11:09 am)
[…] However, I suggest not adding advertisements until your about a month in. We all want to make that instant ‘buck’ but creating a loyal reader base first is key. It will be better in the long […]
(On Aug 18th, 2007 at 2:08 am)
Traffic is also another important factor for improving earnings from any program. Even if all the ads are properly streamlined and their colors changed to match with the website, it has to have traffic also for the clicks
(On Aug 18th, 2007 at 6:22 pm)
Nice tips, simple and effective. Everyone should read
(On Aug 18th, 2007 at 10:57 pm)
Thanks for the good recommendations…Probably time to take those footer ads off.
(On Aug 18th, 2007 at 5:52 am)
Well i got two sites, on my gaming sites, i prefer images ads on top, and on left text, on my social bookmark site, i prefer only texts ads. Some nice hints here thanks. Thos it will take a some good targeted to get some cash, so we must work, promote the sites firsT:P
(On Aug 18th, 2007 at 6:35 pm)
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