Writing Blog Content - Catering to the Reader is a Must

Jul 21st, 2007 by Leonid Shalimov | Scroll down for comments

Reading a computer monitor is often strenuous business. Especially if you’re in an office environment where ten hours in front of the screen is commonplace. When writing your content always keep that fact in mind. Make your articles easy to read and add some visual aspects that cater to the reader.

Writing effectively and communicating your point is the main goal when you’re publishing your article. A lot of reader’s scan through articles so make sure to layout your posts thoroughly and intelligently. Let’s go through a couple of points & key things to remember.

1. Visuals are key - add pictures when relevant.

Pictures are really important. For one, they spice up the content and two, they keep the reader entertained and busy. No one likes to read thirty paragraphs on a web page without having anything to look at.

2. Enhance and stylize your text with proper formatting.

Use lists, bolding, italics, underlines, links, headers, and blockquotes to make your articles easier to scan through and read. By doing this, you can make the reader focus his or her attention specifically on where you want it to be. Don’t go overboard, keep it simple and effective.

3. Quotations.

Quotes are great, period. If you’re writing an article on ‘Motivation’, why not go to Google and type in motivational quotes and add them to your article. Believe it or not, it shows intelligence and thoughtfulness. Reader’s will appreciate it.

4. Spacing - clutter is difficult to read.

In one of my past articles I described this design element as absolutely necessary. Make your posts visually appealing! Space the paragraphs properly and keep them short and sweet. Paragraphs that blabber on for six-seven sentences are usually over empowering. Like I’ve said before, keeping it simple is the best way to catch and hold the reader’s attention.

5. Focus, elaborate and be definitive.

If you’re blurry about your topic, your readers will be too. Do the research, stick to the point and don’t beat around the bush. People these days want answers not runarounds.

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Leonid Shalimov posted this article under Blog Improvement on Saturday, July 21st, 2007 at 11:55 am You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment or trackback from your own site. View Technorati Linkbacks.